Follow Up Boss
Real estate's favorite CRM — setup plus automated follow-up is an easy $1,500 offer
What Follow Up Boss is
Follow Up Boss is the leading CRM for real estate teams: lead routing from 200+ sources (Zillow, Realtor.com, IDX sites), action plans for automated follow-up, and built-in calling and texting. It's the operating system for serious agents and teams who buy leads and need speed-to-lead. For operators, real estate is a vertical full of buyers who already pay for tech.
Key features
- Automatic lead capture and routing from 200+ lead sources
- Action plans: automated email/text follow-up sequences
- Built-in calling, texting, and shared team inbox
- Smart lists for prioritizing who to contact today
- Deal tracking and agent accountability reporting
- Open API and deep integrations with IDX and ISA services
💰 Sell it as a service
The offer
Speed-to-lead systems for real estate teams: Follow Up Boss setup with lead-source routing, action plans per lead type, and AI layers (voice agents or chatbots) that respond to new leads in under a minute.
What to charge
$1,500–$3,000 setup plus $500–$1,000/mo to manage automations and reporting. Teams spending $2K+/mo on Zillow leads pay readily to stop wasting them.
How it gets delivered
Connect lead sources, build action plans from proven follow-up cadences, set routing rules, then layer a Retell/voice-agent or ManyChat responder via API. Train the team on smart lists.
This is one offer. AI Operator Academy is where operators build the full stack — packaging, pricing, fulfillment, and a peer group selling the same services. $999/yr.
Related tools
GoHighLevel
White-label the entire agency stack and bill clients monthly for software you resell
From $97/mo
Retell AI
AI phone agents at ~$0.10/min you can resell at $2,500 setup + $300/mo
From $0.07/min
ManyChat
DM automation for Instagram and WhatsApp — sell $1,500 builds local brands understand
From $14/mo
Calendly
The scheduling standard you wire into every client-ops build you sell
From $10/seat/mo (annual)