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HeyGen

AI avatar video that powers a $1,500/mo faceless content retainer

Image & Videoagency ownerssolopreneursconsultants
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What HeyGen is

HeyGen turns scripts into presenter-style videos using AI avatars and voice cloning — no camera, no studio, no on-screen talent. It supports custom avatars, 175+ languages, and video translation with lip sync. For operators, it's the fulfillment engine for faceless video content and video localization services.

Key features

  • 700+ stock avatars plus custom avatar creation from a short recording
  • Voice cloning and text-to-speech in 175+ languages
  • Video translation with lip-sync for localizing existing content
  • Photo avatar and interactive avatar options
  • Template-based workflow for repeatable client video formats
  • API access for automating video generation at scale

💰 Sell it as a service

The offer

Faceless video content retainer: 8-12 avatar videos a month for an SMB's social, training, or sales follow-up — the client never gets on camera.

What to charge

$1,500/mo is the standard anchor for a faceless content retainer; video translation projects run $500-$1,500 per batch. Tool cost is $24-$120/mo.

How it gets delivered

Write scripts with Claude or ChatGPT, generate avatar videos from saved templates, caption and clip in VEED or OpusClip, schedule for the client. Build one custom avatar per client for premium positioning.

This is one offer. AI Operator Academy is where operators build the full stack — packaging, pricing, fulfillment, and a peer group selling the same services. $999/yr.

Related tools

Ready to build with HeyGen?

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