Kit
Creator-grade email platform behind $1,000+/mo newsletter retainers
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What Kit is
Kit (formerly ConvertKit) is an email marketing platform built for creators: visual automations, tagging, landing pages, and built-in digital product sales. Its free plan covers up to 10,000 subscribers, which makes it the easiest ESP to install for a client and the backbone of a productized newsletter-management offer.
Key features
- Visual automation builder with unlimited sequences on paid plans
- Tagging and segmentation built around subscriber behavior
- Unlimited landing pages and forms, even on the free plan
- Sell digital products, paid newsletters, and subscriptions natively
- Creator Network recommendations for organic list growth
- Deliverability-focused infrastructure with A/B testing on Pro
💰 Sell it as a service
The offer
Sell a 'newsletter engine' install: Kit account setup, welcome sequence, lead magnet automation, and tagging architecture — then upsell monthly newsletter writing and list management.
What to charge
$1,500–$2,500 for the build (sequences + automations + migration), then $1,000–$2,000/mo to ghostwrite and manage the newsletter. The free 10K-subscriber tier means tooling cost is $0 for most SMB clients.
How it gets delivered
Migration plus a 5-email welcome sequence is a one-week build. Ongoing retainer is one writing block per week plus a monthly metrics review — easily systemized with AI drafting.
This is one offer. AI Operator Academy is where operators build the full stack — packaging, pricing, fulfillment, and a peer group selling the same services. $999/yr.
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Ready to build with Kit?
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