Midjourney
The image generator clients recognize — sell ad creative and brand visuals on top of it
What Midjourney is
Midjourney is the best-known AI image generator, producing high-end visuals from text prompts via its web app and Discord. It leads on aesthetic quality for brand imagery, ad creative, and concept art. For operators, it's the production engine behind paid creative retainers — not a tool clients run themselves.
Key features
- Text-to-image generation with industry-leading aesthetic quality
- Web editor with upscaling, variations, and region editing
- Style and character reference for consistent brand visuals
- Unlimited generations in Relax mode on Standard plan and up
- Stealth mode on Pro+ keeps client work out of the public gallery
- Commercial usage rights on all paid plans
💰 Sell it as a service
The offer
Monthly AI creative retainer: 30-50 branded visuals for an SMB's ads, social, and website — you own the prompt system, they get a content library that replaces a $400+/image designer.
What to charge
$750-$1,500/mo per client for a visuals retainer, or $1,000-$2,500 per ad-creative campaign. Your tool cost is $30-$60/mo across every client.
How it gets delivered
Build a prompt library with style references per brand, batch-generate weekly, deliver finals through a shared drive or Canva. Use Pro's stealth mode for client confidentiality.
This is one offer. AI Operator Academy is where operators build the full stack — packaging, pricing, fulfillment, and a peer group selling the same services. $999/yr.
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